REQUIRED - Packages are not required although it is a problem if you do not use where ever possible including when Appeal is Unsolicited.

APPEAL - It is an issue if you try to connect a Package to anything other than an Appeal (e.g. Campaign and Fund).

QUERY - It is a mistake to rely on the running total of Number Solicited on Package and Appeal alone. It is best to base on Query at end of Appeal for most accurate counts.

SEGMENT - Communication packaging, giving recency, giving frequency, giving size, constituent coding, or source can all be used as ways to Package your Appeals.

GOAL - A goal should always be entered on each Package. Review of previous Appeal reporting can assist in defining goals.

EXPENSE - Budget and expense should be added to each Package and make sure they total up to the overall Appeal.

FOCUS - A clear understanding on which Packages to focus your attention on.

ROI - Which Packages are providing the best return on investment.

CHANGE - Where do changes need to be made within your Appeal.